Story
When I visit other designers’ websites, I often miss their stories -- so I decided to share mine.
My path to jewellery-making wasn’t planned.
In early 2020, I was searching for work in Sweden when everything suddenly shut down. The pandemic hit, recruitment froze, and uncertainty took over. Looking for purpose, I enrolled into a creative school in Stockholm - Hyper Island. I got in — it felt like a fresh start when I imagined collaborating, building ideas, and finding new direction. For a while, it worked.
But after some time, everything moved online. And the isolation hit me hard.
I tried different ways to rescue my psyche: therapy, yoga and meditation helped, but I craved something tactile. Then one day I saw a photo of a stone necklace and thought: I could make that. That moment sparked everything. I started creating jewellery during my studies, and people started noticing and wanting to buy my stuff.
After graduating and finishing an internship that didn’t lead anywhere, I faced another wave of uncertainty in 2022.
That’s when I thought: Now or never. I registered Stones & Stuff Stockholm.
Jewellery was never the plan, but looking back, it all fits. I’ve always loved stones, pearls, and crystals. I’ve worked in sales, fashion, and IT. I’ve been drawn to beauty, meaning, and craft since I was a child, and I have a set of useful skills to run the company.
Jewellery-making gave me what I couldn’t find in a traditional career: space to create, connect, and grow. It became my passion, my job — and a way to meet incredible people like you.
This brand is not just mine — it’s ours.
That’s why:
- Every model is named after the first person who bought it
- I offer custom orders, made just for you
- I repair, remake, and upcycle your old jewellery — giving new life to forgotten materials - more info here
- I welcome your ideas and feedback, always
Thank you for being here.
Julia
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