Story

When I visit different designers' websites, I often miss their stories—so I decided to share mine.

My path to jewellery-making was uneven and uncertain, yet here I am. 

In early 2020, the world was bracing for something unprecedented. I was looking for a new job in Sweden. Many recruitment processes I had joined were cancelled. Searching for purpose, I enrolled in a full-time course at Hyper Island, a renowned school in Stockholm. The intense recruitment process paid off—I got in. This was supposed to be my ticket to freedom and creativity—schools were set to remain open in Sweden, and I imagined collaborating with like-minded people, developing new ideas and solutions. And for a while, that’s exactly what happened. For a moment, I felt "normal."

But when the pandemic pushed everything online, the isolation became overwhelming. Eight hours a day in front of a screen drained my creativity. My mind craved something tangible, something I could create with my own hands.

Yoga and meditation helped me stay grounded, but the turning point came when I stumbled upon a picture of a unique stone necklace—something unlike anything I'd seen before. I thought I could make that. That moment changed everything.

Jewellery-making was never part of my plan, though I'd always been around it. Working in fashion, I found it intriguing, and my love for stones, pearls, and crystals had always been there. But that one picture opened a new chapter in my life.

Jewellery brought new people and learnings into my life. It became my passion, my job, and a way to connect with incredible people—fellow creatives and you, my amazing clients. It gave me the freedom to learn, experiment, fail, and grow—exactly what I was searching for in a traditional career, and where I was rejected so many times.

That's why I offer custom orders, jewellery repairs, and upcycling services—breathing new life into forgotten pearls, stones, and crystals. Many of my pieces are named after the first people who bought them, making the clients co-creators of the brand.

Your feedback shapes my designs, making this brand not just mine, but ours. So if you ever have suggestions, questions, or ideas - I’d love to hear them.

Julia